The SmålandsVillan business was established in 1997. More than 2 300 houses have been produced by SmålandsVillan.

The typical SmålandsVillan customers are new families and first-time homebuyers. Standardised floor plans and limited options help keep the price down, an important factor in this customer category.

The houses are produced in the factory as two to four modules (finished box units), transported to the construction site and mounted. After the roof covering and connection to water and electricity, it is ready for the customer to move in.

SmålandsVillan is the 11 most recognised brand name in the residential market in Sweden with a brand regocnition in the level of 53 per cent. The consumer survey is carried out by IMA Marknadsutveckling AB.